indica News Bureau –
As part of their effort to reduce the spread of dangerous anti-vaccination propaganda, Facebook and its photo-messaging app Instagram will no longer allow advertisements that include misinformation about vaccines.
The company has decided to take action against user accounts which promote vaccine misinformation that have been publicly identified by the World Health Organization and the Centers for Disease Control and Prevention.
“We want to give people more accurate information from expert organizations about vaccines at the top of results for related searches, on pages, discussing the topic, and on invitations to join groups about the topic,” Monika Bickert, the Vice President of Global Policy Management at Facebook, wrote in a blog-post on Thursday, March 7.
As part of the initiative, the Facebook Pages that spread misinformation about vaccinations in the News Feed and Search feature would no longer be included in recommendations or predictions sections.
On Instagram, recommended content on vaccinations that could contain false information would not show up in the Explore tab and hashtag pages.
Since both the social networking platforms are heavily used by advertisers, ads found to include false information on vaccinations would be prohibited.
“For ad accounts that continue to violate our policies, we may take further action, such as disabling the ad account,” Bickert said.
“We are exploring ways to share educational information about vaccines when people come across misinformation on this topic,” she added.