indica News Bureau-
For the past few months, Facebook India has been recruiting for key roles across its family of apps including Instagram and WhatsApp. It has appointed Avinash Pant as the Marketing Director of India to drive the social network’s consumer marketing efforts in the country.
At Facebook, he’ll be driving consumer marketing efforts across Facebook’s family of apps which include Facebook, Instagram and WhatsApp. He will report to Ajit Mohan, VP and MD, Facebook India.
“Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly,” said Mohan.
Pant comes with 22 years of experience working with consumer brands such as Nike, Coca-Cola, The Walt Disney Company, and most recently, Red Bull, it added.
In his last assignment as the India Marketing Director at Red Bull, he was responsible for building the brand in India, the statement said.
Mohan said, “We’ve been working towards deepening our mission to build empowered communities, form stronger local partnerships, create economic opportunities for SMBs and entrepreneurs to grow in India, and, to do our part to break the gender imbalance on the Internet. Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers. Avinash is one of the best marketers in the country, and am delighted that he is joining us on this exciting charter to shape the voice of Facebook’s family of apps in India.”
Facebook has announced a new leadership structure in India, bringing the company’s functions under Ajit Mohan who reports directly to its headquarters in Menlo Park.
Over the last year, the company has spearheaded several India-focused initiatives with a particular focus on fuelling entrepreneurship and breaking the gender imbalance on the Internet. Last year, Facebook also made its first minority investment in a company, Meesho, a social-commerce venture empowering first-time entrepreneurs, especially women in small towns. The company also announced a tie-up with the government’s Common Services Centre (CSC) to provide tools and training to more than 25,000 women in 3,000 villages across the country.