WhatsApp Business has reached 50 million monthly users globally, with almost a third of them being in India, the Facebook-owned platform said Thursday.
In India, with the COVID-19 disruptions bringing more businesses online, there are more than 15 million monthly WhatsApp Business app users.
The platform Thursday also introduced new features such as starting a chat with a business using QR codes. Scanning a QR code will open a chat with an optional pre-populated message created by the business to start the conversation, WhatsApp Business said in a blog post.
With the app’s messaging tools, businesses can quickly send information such as their catalog to get the conversation going.
QR codes are available for businesses around the world using the WhatsApp Business app or WhatsApp Business API starting Thursday, the company said.
WhatsApp Business said that more than 40 million people view a business catalog on the platform each month, while more than three million users in India do so each month.
“To make it easier for people to discover products, we’re making catalogs and individual items available to be shared as links on websites, Facebook, Instagram and elsewhere,” said the blog post.
“If people want to share a catalog or item they find with friends or family, they can simply copy the link and send it on WhatsApp or other places as well,” it added.
Additionally, WhatsApp also launched new “Open for Business” sticker packs to help people and businesses stay connected, say thanks and get business done.
WhatsApp which has over 400 million users in India said these sticker packs will be available to all of its more than two billion users worldwide as well as the 50 million users of the WhatsApp Business app.