iNDICA NEWS BUREAU-
Indian American entrepreneur Nikhil Arora and his partner Alejandro Velez of Back to the Roots, were named Entrepreneur Of The Year 2021 Northern California Region Award finalists by Ernst & Young LLP, on June 15.
EY US’s Entrepreneur Of The Year program honors “unstoppable business leaders whose ambition, ingenuity and courage in the face of adversity help catapult us from the now to next and beyond.”
Back to the Roots is an organic gardening company based in Oakland, California. The company is on a mission to inspire a new generation of gardeners & reconnect families back to where their food comes from through its award-winning line of indoor gardening kits, peat-free potting mixes, raised beds, and 100% US-grown seeds.
Entrepreneur Of The Year is one of the preeminent competitive award programs for entrepreneurs and leaders of high-growth companies.
The program engages entrepreneurs with insights and experiences that foster growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur Of The Year is the first and only truly global awards program of its kind.
The nominees are evaluated based on six criteria: entrepreneurial leadership; talent management; degree of difficulty; financial performance; societal impact and building a values-based company; and originality, innovation and future plans.
Since its launch, the program has expanded to recognize business leaders in more than 145 cities in over 60 countries around the world.
“We are incredibly honored to be finalists in the EY Entrepreneur of the Year competition— it’s a huge testament to the hard work and creativity of our team, and the passionate community of Back to the Roots gardeners that inspire us each day.,” says Arora & Velez.
“We love the opportunity & challenge to take the large, legacy $48B garden category and make it relevant to a new generation of millennial families by focusing on sustainability, kids, OMNI-shopping solutions, and just fun product experiences that put a smile on someone’s face.”
2021 Award winners will be announced during a special virtual celebration on August 4 and will become lifetime members of an esteemed community of Entrepreneur Of The Year alumni from around the world.