iNDICA NEWS BUREAU-
Bharti Airtel and Apple have initiated a strategic partnership with Apple to ensure that its customers in India can explore the best of Hollywood and award-winning content on Apple TV+. Airtel users will also have access to Apple Music. Wynk Premium users will receive exclusive offers from Airtel for Apple Music.
Amit Tripathi, Chief Marketing Officer & EVP Customer Experience for Bharti Airtel said, “Apple and Airtel are natural partners who strive to bring excellence to customer experience. We also share the common vision of serving the entertainment needs of Indian users. Airtel offers a one-stop shop to bring all content and entertainment through Airtel Xstream. This partnership with Apple will provide immense value to our customers since they will now have access to the best content and entertainment globally.” Apple Music and Apple TV+ offers will become available exclusively to Airtel customers in India, later this year.
Headquartered in India, Airtel is a global communications solutions provider with over 550 million customers in 17 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high-speed 4G/5G mobile broadband and Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments, and financial services. For enterprise customers, Airtel offers a gamut of solutions that include secure connectivity, cloud and data center services, cyber security, IoT, Ad Tech, and cloud-based communication.
“We are thrilled that Airtel customers in India will soon be able to enjoy all of the incredible content on Apple TV+ and Apple Music,” said Oliver Schusser, Apple’s vice president of Apple Music, Apple TV+, Sports, and Beats. “With our ever-growing catalog of world-class films, television shows, and music to choose from, we know there will be something for everyone.”
Apple Music is available in over 167 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod, CarPlay, and online at music.apple.com, plus popular smart speakers, smart TVs, and Android and Windows devices. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world. To date, Apple Original films, documentaries and series have earned 501 wins and 2,307 award nominations and counting, including multi-Emmy Award-winning comedy “Ted Lasso” and historic Oscar Best Picture winner “CODA.” Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens.
Large-screen video content viewership is growing at a fast pace in India, and there is a large appetite for high-quality video content among Indian users. Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favorite screens. Since its launch, Apple TV+ has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. Airtel Xstream fiber also offers a large selection of TV shows, movies, and web series which come included with the WiFi plans, and the addition of Apple TV+ will further enrich this content offering. Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans.
Airtel will also bring music to its customers in India through exclusive Apple Music offers available to Wynk Premium users. The award-winning Apple Music provides one of the largest global collections of both Indian and global music, as well as curated playlists, artist interviews, Apple Music Radio, and so much more. Apple Music subscribers also have access to exciting features like Apple Music Sing and time-synced lyrics, lossless audio, and immersive Spatial Audio. Wynk Premium users will roll into Apple Music and get exclusive offers.
