Aruna Anand appointed President & CEO of Continental Automotive North America



She has come a long way from humble beginnings in India to a corporate honcho in the US, Aruna Anand has held her own and stormed male bastions to rise up the corporate ladder in a manner that few can emulate. She is now starting new innings in her corporate chapter.

On December 1, Indian American Anand will take over as the President and Chief Executive Officer of Continental’s Automotive group sector in North America. Anand brings more than 25 years of outstanding experience and leadership in the automotive industry.

“It is an honor to be selected as Automotive President and CEO for North America,” Anand said. “I look forward to leading our talented team toward a bright future and providing our customers with leading technological solutions.”

Anand earned her master’s degree in Computer Science and Engineering from Oakland University and a bachelor’s degree in Electrical and Electronics Engineering from Anna University, in Chennai, India. In 2020, she was recognized by Automotive News as one of the 100 Leading Women in the North American Automotive industry. In 2018, Anand was honored with the prestigious Automotive News Rising Star award. She was also recently recognized at the Women of Color Awards Gala and received the Professional Achievement in Industry award.

Her new corporate innings was announced recently by leading technology company Continental. The company officials said that she will also retain her current role as Head of the Architecture and Networking business area for the North American region of Continental Automotive. In this role, Anand will be responsible for all global architecture and networking business activities that support customers based out of North America.

“Aruna brings an outstanding combination of experience and talent to the President and CEO Automotive North America position,” said Nikolai Setzer, CEO, Continental AG. “She is a respected leader and is a technical expert in many areas that are the focus of our future growth. Aruna’s dedication to our customers and our employees will help guide the success of Continental in the important North American market.”

Since joining the company in 1997, Anand has held numerous leadership positions across the different business areas of the Continental Automotive group sector. She was Head of Software for Gasoline Engine and Transmissions Systems for the Electronic Controls business unit within the company’s then Powertrain division. She also led the Wireless Product Group Engineering within the Connected Car Networking business unit of Continental’s Vehicle Networking and Information business area.

Prior to being named as the head of Architecture and Networking, Anand was responsible for leading Continental Engineering Services, an independently operating business unit that offers comprehensive engineering services.


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