iNDICA NEWS BUREAU-
Body care brand Nécessaire has roped in Indian American Chitra Balireddi as its new Chief Executive Officer. With this transition, Randi Christiansen will continue her Board and Founder role with a focus on brand, product, and impact, the brand said in an official news release.
Balireddi was most recently the Chief Commercial Officer at Glossier, where she led the company’s omnichannel and international expansion. She has worked in Beauty, Fashion and Luxury with prior senior leadership roles at Chanel and Boston Consulting Group.
“At Necessaire we are committed to building a sustainable brand and business. I am beyond humbled that Chitra has joined us as CEO. Chitra is strategic, understands the beauty consumer, and is incredibly adept at scaling brands the right way. I am extremely excited about our journey ahead,” said Christiansen.
Balireddi said, “Randi has built a beautiful design-forward brand with high quality and high performance products for the body. This is such an exciting time for the category, as it is being embraced by the consumer in a whole new way, partly because of Randi’s pathbreaking work. It is my privilege to join Nécessaire at this juncture to drive the next phase of growth.”
The launch of Nécessaire in November 2018 disrupted the body care category with a new modern treatment approach.
Nécessaire has launched a range of category-defining treatments, inclusive of its bestselling body wash, body lotion, body serum and body retinol. Nécessaire has also had significant success entering the fast-growing scalp market. To date, Nécessaire has won 120 beauty awards.
(Photo courtesy: www.prnewswire.com)
