iNDICA NEWS BUREAU-
Appscale Academy is back to help Indian startups scale up their app businesses. The Startup Hub of the Ministry of Electronics and Information Technology (MeitY) and Google jointly announced the launch of the second edition of Appscale Academy on Wednesday, December 14, which aims to help 100 Indian startups boost their app businesses.
Considering the fact that nearly 50 percent of startups in India are rooted in tier 2 and tier 3 cities, MeitY Startup Hub and Google will soon launch a multi-city roadshow aiming to engage over 1,000 startups across emerging hubs like Surat, Indore, Coimbatore, Gangtok, and Jaipur.
The Appscale Academy is a growth and development program that aims to train early to mid-stage startups to build high-quality apps for the world. In this second edition of ‘Appscale Academy’ startup owners will be trained in a six-month program on several aspects of building successful apps, including UX design, business model and monetization strategies, international expansion best practices, and data safety and security practices.
“It’s heartening to see the meaningful impact app developers are driving in India and across the world, and it’s critical that we consistently support these startups to turn their creative ideas into scalable businesses,” Alkesh Kumar Sharma, Secretary, MeitY, has been quoted by Siliconindia magazine.
Appscale Academy’s Class of 2022 saw apps across sectors adapt learnings from the program to improve their user interface (UI), user experience (UX), security, user base, engagement rates, and ratings. One in three apps from the cohort doubled their visitor and install base during the program, according to Google.
“This year, we look forward to partnering with Google again to ramp up our efforts towards this community and extend the benefits of the program to more creative app-preneurs from tier 2 and 3 cities through our multi-city roadshow,” said Jeet Vijay, CEO, MeitY Startup Hub.
Startups will have access to virtual instructor-led webinars, self-learning material, and mentorship sessions with leading local and global industry leaders. Several of them will also get an opportunity to pitch to leading venture capitalists. The applications will be accepted till February 6.
“The lives of many in India are getting transformed by technology, and local app developers and startup founders are the driving force behind this tech-led transformation. India is on its way to becoming a global hub for technology,” said Aditya Swamy, Director, Play Partnerships, Google Play.
