Google to help entry-level job seekers in India with its new Kormo app


Google on Wednesday announced that it has launched a separate app for job seekers in India called the Kormo Jobs app.

The search giant aims to provide jobs to thousands of people who have lost their jobs during the coronavirus and young professionals who are looking for jobs. The platform launched by Google aims at providing entry-level jobs.

Google had launched Kormo Jobs in Bangladesh in 2018 and then in Indonesia. Announcing the same in India, Google in its blog post said, “Encouraged by this momentum and to lend support to employment efforts in a post-pandemic world, we are bringing our Kormo Jobs Android app to India to help even more job seekers discover and apply for jobs across India with an additional gateway.”

The blog post revealed that ever since the platform was launched companies like Zomato and Dunzo had posted over 2 million jobs on the platform. The search giant has made the Kormo app available for Andriod users and it can be downloaded from Play Store.

Bickey Russell, regional manager and operations lead at Kormo Jobs, said the company will continue to invest in bringing new features and jobs to the app in the future.

“In the wake of the pandemic, the jobs landscape stands altered, with demand shifting to new services that require different sets of skills and experience. Businesses of all sizes face the challenges of the new normal, while job seekers are having to adapt to this shift quickly,” wrote Russell in a blog.

“We are heartened to be able to play a helpful role in facilitating connections to impact lives for the better, including introducing important features like remote interviewing earlier this year to ensure social distancing,” he added.

“Employers use the Kormo Jobs app to hire job seekers. It only takes a few minutes to set up your basic profile and get a beautiful digital CV that you can share, print, or apply directly to jobs listed on the app. If you take the time to fill out your background, experiences, and interests then we’ll match you for relevant jobs – let employers come to you! The more you use the Kormo Jobs app, the better it gets at knowing your expertise, interests, and skills. Along the way we’ll recommend areas for you to grow, and give you the tools to do so, to upgrade your career and unlock the next great opportunity,” the app description on Google Play store read.

The move further illustrates Google’s growing interest in courting a big slice of the job-related search queries. Earlier this month, it rolled out a virtual visiting card feature in India.

Google’s push into this category stands to hurt LinkedIn, which does not have a strong presence in emerging markets. In India, for instance, LinkedIn had about 24 million monthly active users on Android in the month of July, according to App Annie, up from about 22 million during the same period a year ago. Google reaches about 400 million users in India.

However, at this given moment, any platform that makes it easy for a job finder to find a job is helpful and Google is sure make that happen for hard-hit Indian market.