India’s Hero MotoCorp to market Harley Davison in India


After the official exit of the American muscle bike manufacturer Harley Davidson from India two months ago, there was a lot of speculation on who would take the responsibility of selling it in India.

On Tuesday, Oct 27, Hero MotoCorp Ltd announced an agreement with Harley-Davidson to sell and service motorcycles manufactured by the US company.

The Pawan Munjal-led firm will also develop premium motorcycles to be sold under the Harley-Davidson brand in India in the coming years.

“As per a distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell parts and accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India,” the companies said in a statement.

“As part of a Licensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name,” the statement further added.

Both companies have been negotiating a potential deal to develop mid-size motorcycles in India over the last two years. Harley’s top management decided to prune the company’s overall cost structure by closing down some of the loss-making subsidiaries as covid-19 led disruptions impacted profitability significantly.

Earlier this year, Pawan Munjal, chairman of the country’s largest two-wheeler manufacturer, also indicated towards a deal with Harley Davidson for manufacturing and selling premium motorcycles in India.

Harley-Davidson will be the second global manufacturer of super premium motorcycles, after Triumph Motorcycles, to collaborate with an Indian company for sales and manufacturing of motorcycles in India. Last year, United Kingdom’s Triumph Motorcycles announced a tie-up with Bajaj Auto Ltd for joint development, manufacturing and sales of mid-size motorcycles in India.

Most of these global manufacturers did not manage to succeed in the Indian market as limited affordability and high import duty kept their products out of bounds for the Indian customers.