India’s minister for highways seeks Amitabh Bachchan’s support for road safety mission


India’s Union Minister for Road Transport and Highways (MORTH), Nitin Gadkari called on Bollywood superstar and Hindi film icon Amitabh Bachchan at the latter’s residence in Mumbai on Thursday and sought his support for the National Road Safety Mission.

Gadkari said the ministry has formulated a multi-pronged strategy to address the issue of road safety based on four Es — education, engineering, enforcement and emergency care.

While the number of accidents have recorded a declining trend in the last few years, government data shows that a total of 348,279 persons were injured in 366,138 road accidents across the country during 2020, leading to 131,714 deaths.

To create effective public awareness about road safety, Gadkari said the ministry has undertaken various publicity measures and awareness campaigns on road safety through social media, electronic media, and print media.

Further, the ministry implemented a road safety advocacy scheme to provide financial assistance to various agencies for administering road safety advocacy.

Apart from this, road safety has been made an integral part of road design at the planning stage. Road safety audit of all highway projects has been made mandatory at all stages including design, construction, operation and maintenance.