iNDICA NEWS BUREAU-
India’s state-owned public broadcaster, Prasar Bharati has launched WAVES OTT (Over-The-Top) platform.
The launch took place at the 55th International Film Festival of India.
“WAVES OTT platform follows from Hon’ble Prime Minister’s vision for Viksit Bharat and is a significant step forward for Digital India. Created on the legacy of Akashvani and Doordarshan, WAVES offers India’s rich cultural heritage with modern entertainment trends,” an official statement from the Indian Embassy’s Press, Information & Culture Wing said.
WAVES is a diverse and free platform for entertainment, designed with the motive of uniting generations and regions, and bridge the digital media and entertainment divide, on the back of its collaboration with BharatNet for last mile connectivity to rural audience.
The WAVES OTT app is available on Google’s Play Store and Apple’s App Store.
WAVES is available in 12+ languages — Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, Assamese, and is spread across 10+ genres of infotainment; video on demand, radio streaming, live TV streaming, 65 live channels, several App in App integrations for video.
The OTT features India stories, embracing Indian culture, but with an international outlook.
“WAVES, brings a wide range of content for wholesome family viewing into every Indian home, that can use this platform to watch, listen, read, play, shop in a curated environment. Including latest releases, TV shows, movies, timeless classics, and nostalgia content of old favourites; and genres like family drama, mythology, devotional, reality show, history educational, fantasy, folklore, thriller, sports, news etc. It promotes social message themes like women empowerment, cybersecurity awareness and Swachh Bharat to name a few. In addition, it carries free-to-play gaming, music, live podcasts, animation, books, journals and magazines, online shopping through CSC-SPV’s ONDC supported e-commerce platform that will also promote MSMEs and local enterprises. Advertisement supported Tech Integration to attract advertising by underrepresented companies and MSMEs along with big FMCGs,” it said.
“As a conscious step to unlock the potential of young creators in the creative economy, WAVES also offers its platform to content creators like the National Creator Awardees. WAVES has opened its portal to student graduate films, and some initial film and media colleges to partner on WAVES are FTII, Annapurna, AAFT,” the statement added.
(Photo courtesy: Logos from play.google.com and prasarbharati.gov.in)
