Adobe aims to tap $128 billion opportunity in 2022

IANS- Adobe’s stock went up after the software major announced robust earnings forecast for its fiscal 2020 that exceeded analysts’ expectations. The total addressable market for Adobe Experience Cloud is expected to increase to $84 billion by 2022, driven by increased demand for data and insights, content and personalisation, commerce, customer journey management and advertising, […]

Adobe launches AI-powered ‘Experience Platform’

IANS- Software major Adobe on Tuesday announced the global availability of “Adobe Experience Platform” for customer experience management (CXM). Stitching together data from across the enterprise, the platform enables real-time customer profiles leveraging Adobe Sensei, the company’s artificial intelligence (AI) and machine learning (ML) technology.  To help enterprises deliver personalized experiences in real-time, the Adobe […]

Deciphering Open Data Initiative

Nidhi Modh   In late September 2018, Microsoft, Adobe and SAP announced a partnership to remove data silos and give a unified customer experience. This alliance, which is a clear attack against Salesforce, aims to create a single data model for consumer data that is then portable between platforms. This Open Data Initiative(ODI) is very […]