Tourism and Hospitality sectors in San Francisco face extreme on-going challenges. For the last decade or so, the steady decline in tourism has had a cascading ripple effect across multiple allied industries resulting in systemic and significant revenue losses and problems that continue to drag down the trends across the board. Political window-dressing and a misplaced sense of romantic nostalgia of “I left my heart in San Francisco (Tony Bennett 1961)”, are proving detrimental to visitor confidence- with both those contemplating a visit to San Francisco as well as those who paid a visit and faced its shocking reality.
