Kerala Tourism makes a splash in the US with nationwide roadshows

Kerala, one of India’s showcase tourism states, began its 2023 with a string of roadshows in New York, Los Angeles, and San Francisco to boost visitor numbers. Kerala Tourism Principal Secretary K S Srinivas, along with the state’s business delegations, showcased new tourism offerings, globally- acclaimed assets, and projects under the “Responsible Tourism” initiatives that travellers will be able to experience in Kerala from this year.