A leading hotel management consultancy has projected that Ayodhya, which is expected to receive 106 million tourists annually by 2031 due to the Ram Mandir boost, will “require an inventory of 8,500-12,500 branded keys in the medium to long term to cater to this demand”. That will make the holy city a major development hub for hotels, opening up huge business opportunities in a market that was all but non-existent before 2017, according to Hotelivate.