iNDICA NEWS BUREAU-
TuneCore, a global platform for independent musicians – owned by Paris-based Believe, has hired a former Spotify executive as the Vice President, International, to drive the company’s international growth by accelerating expansion into new global markets and managing the successful execution of localized business strategies.
Tash Shah will report to Andreea Gleeson, Chief Executive Officer of TuneCore which is headquartered in Brooklyn, New York, with offices in Los Angeles, Nashville, Atlanta, and Austin, and global operations in the UK, Australia, Japan, Canada, Germany, France, Italy, Russia, India, Brazil as well as the LATAM, Africa and SEA markets.
“I’m thrilled to embark on a new chapter at TuneCore after a wonderful 12-year journey with Spotify. TuneCore’s commitment to fostering independent talent is exceptional, and I couldn’t be happier to be joining a company that supports artists end-to-end; through their creative process but also with the tools and resources needed to bloom in today’s music industry. I’m grateful to Andreea and the team for inviting me into their world, and am so looking forward to getting started!” Shah said.
As VP, International, Shah will drive TuneCore’s international growth by accelerating expansion into new global markets and managing the successful execution of localized business strategies. She will also oversee a world-class team of international Heads of TuneCore across 17 countries and 3 major regions while developing innovative programs to benefit TuneCore’s growing roster of international artists and labels.
To TuneCore, Shah brings a wealth of music industry experience, having served as Spotify’s first Head of Marketing in the UK, delivering some of their earliest in-house Artist Marketing campaigns and implementing major partnerships with the BBC, Nike, Vodafone, and more. Along with launching Spotify’s highly successful Student Premium program in the UK, she was also responsible for the global expansion of the Student Premium subscription tier – extending its footprint from 3 to 36 markets.
“In recent years, TuneCore has seen a surge in international growth, with over 60% of new artists and labels located outside of the US. As the company looks to expand even further in growing key international markets such as Asia, LATAM, and Europe, Tash’s expertise in digital music and marketing will be instrumental in guiding our local Heads of TuneCore to provide innovative, localized career-building opportunities and solutions to artists and labels around the world,” said TuneCore Chief Executive Officer, Andreea Gleeson.
