US-based Freshworks and TCS announce strategic partnership



The customer engagement software firm Freshworks Inc has announced a strategic partnership with Tata Consultancy Services (TCS) to jointly build and market new age marketing, sales, support, customer success and IT service management solutions on top of its cloud software offerings.

Freshworks, a US-based Indian startup, is one among the few companies from India that hold the coveted unicorn status.

TCS will provide its global experience with extensive market presence and deep contextual knowledge of customer engagement, reinforced with digital offerings built on its Business 4.0™ thought leadership framework.

Furthermore, TCS’ across industry domain strength will enable Freshworks to provide enterprise customers with new agile, automated, intelligent cloud solutions. “TCS brings deep customer relationships, multiple-domain expertise and modern thinking in providing digital transformation experience for businesses while Freshworks brings a strong suite of products that help businesses realize accelerated ROI by providing a cohesive experience to unify their marketing, sales and support functions,” said Sidharth Malik, Chief Revenue Officer at Freshworks.

This is a first of a kind partnership between an Indian SaaS firm and IT major such as TCS. It comes at the back of COVID-19 where tech firms are looking to venture into newer business models as its traditional businesses take a hit. Companies like Freshworks have truly turn the pandemic into an opportunity to push their offering further.

Given the pace at which cloud is being adopted, companies are partnering with cloud computing firms and offering their products and services on these cloud platforms to customers.

Akhilesh Tiwari, global head, Enterprise Application Services at TCS said that it is looking forward to help Freshworks customers pursue new growth opportunities and digitally transform their business.

Freshworks, headquartered in the US, has a headcount of over 3,000 members in its offices across various countries.


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