iNDICA NEWS BUREAU-
ASAPP, a provider of AI-powered contact center software, on Tuesday, March 4, appointed Priya Vijayarajendran to the position of CEO.
As ASAPP’s former CTO and president of technology, Vijayarajendran brings three decades of AI and software leadership at global enterprises, including Microsoft, IBM and SAP.
“Our goal at ASAPP is clear – to be the industry leader in AI for contact centers,” said Vijayarajendran.
“Achieving our goal means advancing our best-in-class products, and helping our customers quickly realize the measurable economic and goodwill value of our offerings. ASAPP is uniquely positioned with the talent, domain expertise, technology, and momentum to make our goal a reality, and I’m proud to lead our unmatched team,” she added.
Frank Slootman, a member of the ASAPP board of directors, said, “At ASAPP we find ourselves in the midst of the greatest tech revolution of our time, and we are reimagining what customer experience can be like, enabled by generative artificial intelligence. Under Priya’s leadership, we have a real shot at totally transforming the economics, quality and monetization of AI-enabled CX.”
James Montgomery, chairman of March Capital and a member of the ASAPP board of directors, said, “ASAPP provides the industry’s leading agentic AI system for enterprise contact centers.”
“ASAPP’s GenerativeAgent handles high volumes of interactions with speed and accuracy. The result frees up human agents to focus on complex issues that require personal interaction, and ultimately improves customer satisfaction and operational efficiency. Contact centers are obvious applications for AI in the enterprise. ASAPP brings their vision to reality — today — for many of the world’s leading companies in the airline, communications, and financial services sectors — while ensuring sophisticated data safety and privacy standards,” Montgomery added.
(Photo courtesy: www.linkedin.com/in/priyavijayarajendran)
